From here on we will be dealing with everything when it comes to making money from your rap work. We will try to leave no stone unturned to turn this into an ongoing course that continues to provide up to date value over time.
Like the internet Gurus always preach, the money is in the list. How many true Rap Fans do you have supporting you? Do you have them on an email list? We will start with some of the simplest ways you can start making money now.
#1 MONETIZE YOUR BRAND
Today in digital marketing related to your music you still need a lead magnet. A lead magnet is a free gift or offer to provide value to your new fans to gain their trust and loyalty. We can help you with your first lead magnet.
To get money from people you have to provide trust and value. People who don't know you are not just going to fall in love with your music 100% of the time. They need to get to know you, your brand, your style, offer them something and that is how you create a loyal fan.
Let's quickly think how we can provide the most value to your fans closest to you and spread out from there. Ask yourself personally where do you currently shop and spend your money?
The mall, online, local mom and pops, big corporate chains? Who do you buy your shoes from? What brand shoes do you buy? What items do you purchase online? Where do you get your hair professionally groomed? Where do you get your tatoos? Where do you get your beats made? Where do you go clubbing or to perform?
Keep this list going because the more you can add to it the more value you will bring to yourself and the farther your fanbase promotion will travel.
Make a list of all these places where you spend your money. This is important because you already have a relationship with these businesses. Only now instead of being a regular consumer or patron you can become an automatic affiliate promoter.
Now that you have this list of at least 12 products and services that you have a commerce relationship with, we need to get an offer from them that you can use to attract more customers to their business.
For the sake of simplicity lets say every business agreed to let you offer a 10% off their products or services as an Artist representing them as an Ambassador.
How are you going to promote these offers and attract customers for the businesses while gaining new fans?
You are going to use the 12 businesses with 10% off as a lead magnet for people in your local area. The 10% offers will be redeemable when your fans request your custom Artist 2024-2025 Coupon Calendar.
The Calendar will have 12 months and pages to present your album covers, music video releases and upcoming events or projects. Each month will show a different business and their promotional offer.
To get the Calendar sent by mail they only need to pay $10 for the shipping cost and you keep 20% of the profit from each sale.
8 ways you benefit immediately utilizing this Lead Magnet to build your fanbase to 1000 Superfans
Your music Gets promoted for 12 months in the Calendar
Local Businesses Get the word out on their Special offers
Every Business that stocks the Calendar will increase the number of sales.
Each Calendar purchased puts $2 in your pocket (While you Promote yourself)
You get the Calendar designed for you for Free
No need to keep track of any stock or inventory
Your fanbase is guaranteed to grow
You can charge other businesses, models, or artists to advertise in your custom Calendar
Bonus Incentives for the First 3 Businesses Signing Up for the Calendar Lead Magnet
Offering bonus incentives can encourage businesses to sign up quickly and provide added value to the collaboration. Here are five creative and impactful incentives for the first three businesses that sign up for the artist's coupon calendar lead magnet:
Custom Jingle for the Business
Description: Create a unique and catchy jingle that represents the business. This jingle can be used in the business’s advertising campaigns, social media posts, and in-store promotions.
Benefit: A custom jingle can enhance the business’s brand identity and make it more memorable to customers.
Exclusive Promotional Video
Description: Produce a high-quality promotional video featuring the business. The video can showcase the business’s products or services and include a personal endorsement from the artist.
Benefit: A professionally made video can attract new customers and boost the business’s online presence.
Social Media Shoutouts
Description: Offer a series of dedicated social media shoutouts on the artist’s platforms, highlighting the business and encouraging fans to visit or support it.
Benefit: Increased visibility and reach to the artist’s followers, driving more traffic and potential customers to the business.
Featured Spot in an Artist's Music Video
Description: Include the business’s branding, products, or location in an upcoming music video. This integration can be subtle or prominent, depending on the business’s preference.
Benefit: Exposure to a wider audience through the artist’s music video, which can be shared across multiple platforms.
Customized Artwork or Merchandise
Description: Create custom artwork or branded merchandise featuring the business’s logo and the artist’s signature style. This could include items like T-shirts, hats, or posters.
Benefit: Unique branded items can be sold or given away to customers, helping to promote the business and create a buzz.
Implementation of Incentives
Incentive | Description | Benefit | Implementation Strategy |
Custom Jingle | Create a catchy jingle representing the business, to be used in ads and promotions. | Enhances brand identity and memorability. | Collaborate with the business to understand their brand voice, then produce and deliver the jingle. |
Exclusive Promotional Video | Produce a high-quality promotional video featuring the business’s products or services and a personal endorsement from the artist. | Attracts new customers and boosts online presence. | Schedule a video shoot at the business location, edit the footage, and deliver the final product. |
Social Media Shoutouts | Offer a series of dedicated shoutouts on the artist’s social media platforms. | Increases visibility and drives traffic to the business. | Plan and schedule posts across social media platforms, ensuring engaging and authentic content. |
Featured Spot in Music Video | Include the business’s branding or products in an upcoming music video. | Provides exposure to a wider audience through the music video. | Integrate the business naturally into the video storyline, ensure clear branding, and promote the video. |
Customized Artwork or Merch | Create custom artwork or branded merchandise featuring the business’s logo and the artist’s signature style. | Promotes the business and generates buzz with unique branded items. | Design and produce the artwork or merchandise, then deliver items for the business to use or distribute. |
POINT OUT Benefits of Offering Incentives to owners
For the Business: These incentives provide additional marketing tools and exposure, helping them attract new customers and enhance their brand identity.
For the Artist: By offering these incentives, the artist can demonstrate value, build strong relationships with local businesses, and create opportunities for future collaborations.
Developing the Relationship Over Time
As the relationship between the artist and the businesses grows, they can explore further opportunities such as:
Exclusive events and performances: Host joint events that promote both the artist and the business.
Collaborative marketing campaigns: Develop integrated marketing campaigns that benefit both parties.
Long-term sponsorships: Establish ongoing sponsorships where the business supports the artist’s projects in exchange for continued promotion.
Co-branded products: Create co-branded products that appeal to both the artist’s fans and the business’s customers.
By providing these bonus incentives, the artist can create a compelling reason for businesses to sign up quickly, ensuring the success of the coupon calendar lead magnet and building strong, mutually beneficial relationships.
Email Calendar in the subject line if you would like to get help building your lead magnet.
#2 Monetize your Rhymes
So every time you make a song it turns out to be good or really good. Here's the problem, if it's really good, usually the artist is exciting and plans out a strategic release online or to the radio and builds a whole marketing campaign around the new song and video release date. There goes another Hit maybe, but you just gave it away like every other potential hit you have ever produced.
Let's do this. Make the hit and the video but don't release it. Keep it hidden from everyone and sell it as an exclusive release no one will be able to find, buy or stream anywhere. You can sell it on our platform as we drive traffic to our Slap it or Scrap it project for new artist releases.
Have you started the MASTERCLASS? Going through the course will open up an oil barrel of creativity and new techniques for any rapper. Use some of the verses form the work exercises throughout the course to create some Unreleased Hits to sell.
To start selling your Unreleased Music and Create a Demand for it, Email Unreleased in the subject line and we will present you with the contract to sell on our platform.
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